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    Built for owners who measure results

    E-commerceHospitalityRetailEventsProfessional servicesIndependents & SMEs
    Latest build · in production
    A 878-label wine boutique for the Cypriot market — headless WooCommerce, JCC card payments, four languages, homepage weight cut from 15 MB to 2 MB.
    Read the case study
    13+
    Years in practice
    2,000+
    SKUs under management
    4
    Languages per storefront
    <4h
    Critical response SLA

    You see six clean deliverables. Underneath, dozens of moving parts — quietly handled.

    Hover a card to see what we handle

    Website Creation

    Stunning websites that convert visitors into clients.

    Visible
    Handled by us
    6+ processes running underneathreveal ↓

    SEO

    Dominate search results with strategic SEO.

    Visible
    Handled by us
    6+ processes running underneathreveal ↓

    IT Infrastructure

    Robust systems that scale with your ambitions.

    Visible
    Handled by us
    6+ processes running underneathreveal ↓

    IT Audit

    Deep analysis to identify vulnerabilities.

    Visible
    Handled by us
    6+ processes running underneathreveal ↓

    Event Tech

    Flawless technical orchestration for virtual events.

    Visible
    Handled by us
    6+ processes running underneathreveal ↓

    Workflow Automation

    Eliminate repetitive tasks. Let tech work for you.

    Visible
    Handled by us
    6+ processes running underneathreveal ↓

    Need a custom solution? Let's discuss your unique challenges.

    Get in touch
    ai.production()

    Every engagement runs on the same class of frontier models the world's best engineering teams use to write, audit and test their systems. One senior consultant orchestrates them — dozens of agents drafting, reviewing and verifying — while every decision that matters stays human.

    AI in production, not in the pitch

    Swarms of frontier-model agents draft, review, migrate and test on real deliverables — not demos. The 878-label catalogue below was migrated, translated into four languages and audited exactly this way.

    Optimization as a discipline

    Performance budgets, Core Web Vitals, image pipelines, bundle audits. A recent storefront homepage went from 15 MB to 2 MB — measured before and after, not promised.

    Production-grade by default

    CI/CD with preview deployments, prerendered SEO, automated guardrail audits, tested backups and rollback plans. Shipping is an engineering practice, not an event.

    What stays human

    • Architecture & security decisions
    • Taste, judgment, product sense
    • The client relationship
    • Accountability for every line shipped

    What scales with AI

    • Implementation speed
    • Test & audit coverage
    • Multilingual content pipelines
    • Relentless verification

    The honest version: AI multiplies a senior practitioner. It does not replace one. That distinction is the difference between speed and wreckage.

    work.selected()

    A cellar, shipped online.

    WINE & MORE — a premium wine & spirits boutique in Cyprus, two decades of cellar knowledge, now selling in four languages.

    A bricks-and-mortar merchant with over 2,000 SKUs in the cellar needed its catalogue online without losing its soul. SUBTLME designed, built and operates the entire stack — storefront, payments, emails, invoicing — as one continuous system.

    The AI production line carried the heavy lifting: catalogue migration and enrichment, four-language content, code review swarms, performance audits. The judgment calls — architecture, payment flows, what premium feels like — stayed human.

    878
    Labels curated online
    4
    Languages — EN · EL · RU · FR
    15→2 MB
    Homepage weight, after the perf pass
    E2E
    Card payments tested end-to-end
    React + ViteHeadless WooCommerceJCC PaymentsBrevo transactional emailNetlify Edge

    The full build dossier

    Architecture, the decisions and trade-offs, the performance work, the real numbers. Not published — reserved for people we might build with.

    We take interest in those who take interest in us — every request is read and answered personally. No newsletter, no drip campaign.

    More selected work
    Hospitality

    Le Bordeaux — restaurant

    Digital presence for a classic French brasserie: website, menus, reservation flow and the local SEO that fills tables.

    Event Tech

    Major European public-debate forum

    Technical direction across editions in Strasbourg: redundant streaming, multi-camera capture and multilingual live feeds for hundreds of published sessions.

    R&D · AI

    Live-subtitling toolkit

    Custom captioning pipeline for conferences and streams: real-time transcription, multi-language output and an operator console built for live conditions.

    Consulting

    Automation, audit & AI implementation

    Ongoing engagements for SMEs: Microsoft 365 backbones, process automation, security audits and pragmatic AI adoption — measured in hours saved, not hype.

    Reliability

    Built to stay on, and stay safe

    No theater. No fear. Just clear numbers, documented processes, and a consultant who treats your infrastructure as his own.

    99.9%Uptime target

    Monitored, redundant infrastructure designed to stay online.

    4hCritical response

    We respond to critical incidents within a 4-hour window.

    DailyVerified backups

    Automated backups with regular restore testing.

    Zero-trustSecurity posture

    Verify every request. Least privilege. No shared accounts.

    EncryptedData protection

    In transit and at rest, with EU-first hosting options.

    24/7Monitoring

    Always-on observability with clear escalation paths.

    GDPR-compliantEU-first hosting
    workflow.execute()

    How we build

    Six phases. Zero guesswork. A proven system that transforms ideas into digital reality.

    U1
    01

    Discovery

    We dive deep into your business, understanding your goals, audience, and challenges. Every successful project starts with listening.

    U2
    02

    Strategy

    Armed with insights, we craft a tailored roadmap. Clear milestones, realistic timelines, and measurable outcomes.

    U3
    03

    Design

    Visual storytelling that captures your brand essence. Every pixel purposeful, every interaction intentional.

    U4
    04

    Development

    Clean code meets cutting-edge technology. We build robust solutions that perform flawlessly and scale effortlessly.

    U5
    05

    Launch

    Rigorous testing, seamless deployment. Your project goes live with confidence, optimized for success from day one.

    U6
    06

    Support

    The journey continues. Ongoing optimization, proactive maintenance, and a partner who grows with you.

    Ready to start your project?

    Initialize project
    about.explore()

    The story behind

    From academic foundations to industry expertise — 13+ years of crafting digital excellence.

    SUBTLME

    Where subtle expertise meets personal dedication. Premium IT consulting born from passion and precision.

    Academic Foundation

    Strasbourg University — Mathematics & Computer Science. Where analytical thinking meets creative problem-solving.

    Infrastructure Mastery

    5 years in complex enterprise infrastructure. Building robust systems that never sleep, scaling solutions that grow with ambition.

    Refined Excellence

    8+ years sharpening every skill. From code to strategy, from design to deployment — mastering the full spectrum.

    Precision

    Every line of code, every pixel, every decision — crafted with mathematical precision.

    Partnership

    Not just a vendor — a digital partner. Your success is our mission, your growth is our measure.

    Innovation

    Constantly evolving, always ahead of the curve. Tomorrow's solutions, delivered today.

    The Operating Model

    One senior consultant — architecture, security and taste stay human. Behind him, a production line of frontier AI that drafts, audits and tests at a pace no five-person team can match. One accountable brain, agency-grade output.

    13+
    Years Experience
    40+
    Engagements Delivered
    1
    Point of Contact

    Strasbourg-trained · Cyprus-based · Serving independents and companies across Europe

    Available for new projects

    Let's create something
    extraordinary.

    Transform your vision into reality. Start the conversation today.

    Quick Response

    Within 24 hours

    Data Protected

    Encrypted & secure

    Fast Delivery

    Rapid development

    Ready to elevate?

    Whether you need a storefront that sells, infrastructure that holds, or a full digital transformation — you talk directly to the person who builds it. No account managers, no relay.

    13+

    Years Exp.

    40+

    Engagements

    24h

    Response

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